A fierce debate rages in the wedding community on Pinterest boards and throughout popular blogs about the state of one beloved wedding theme: “Vintage”. Are these throwback weddings over or is the mega-trend just getting started? While much depends on your market, any observer of popular wedding sites can plainly see that many brides are still very much enamored with what used to be, and how they can incorporate it in today’s weddings. Here are ways that different wedding professionals are catering to fans who remain convinced that “Vintage is In”:
Transportation: Old-fashioned cars are still very hot and prized for their photogenic qualities, especially for grand arrivals and departures. Take your vintage theme far enough back in time, and you may find that horse and carriage transfers provide just the right amount of authenticity.
Flowers: Depending on the chosen era, floral designers are choosing containers that represent their clients’vintage themes. Victorian weddings may feature airy wildflowers snatched from an English garden in mismatched tea cups next to a variety of china patterns, while Roaring 20’s parties may serve up bold patterns and retro color combinations befitting a scene straight from an F. Scott Fitzgerald novel. Brooches from all eras are still popular as accents on, and sometimes in place of, flowers in bridal bouquets.
Music: The right tunes will make any party. Big Band swing, crooners with velvet voices and sultry jazz combos all contribute ambiance to certain vintage weddings. Even specialty musicians like bagpipers or classical string quartets will find that marketing to appropriate vintage brides can be a highly lucrative endeavor.
Photography: Visual artists need only study the original photos and portraiture of a period to derive inspiration. Use props to enhance the look and choose background textures that could be lifted from a bygone decade or century. Take advantage of floral and fashion details already on site to represent a wedding’s unique nature, and start collecting accent furnishings like antique-looking ottomans or chaise lounges that can be taken to a site a create a whole new look. Your forethought and creativity can make you highly desirable to the vintage bride.
Catering: Chefs become historians as they research the popular foods of an era. A 50’s Retro theme might call for comfort food like bite-sized servings of meatloaf and mashed potatoes. High tea is perfect for a proper vintage Victorian wedding.
Stationers: Motifs and printing styles can easily match a time gone by. Use patterns, like details from a damask print or the popular chevron zig-zag to enhance a theme. Carry these throughout the printed suite and give your couples every opportunity, from save-the-date through table naming and numbering, to highlight your graphic talent.
There are numerous ways a wedding professional can incorporate the ever-popular vintage theme into their client offerings and woo the vintage-minded bride. What will you incorporate today?